Numa Numa Dance

The Numa Numa Dance

The Numa Numa guy has returned

Numa Numa is an Internet meme based on the Moldovan Romanian pop song "Dragostea Din Tei" by O-Zone. Specifically, it refers to a Flash-based video of 19-year-old American Gary Brolsma (born July 7, 1986) lip-synching the song energetically on his webcam.

The phrase "Numa Numa" comes from the words from a refrain of the song, "nu mă, nu mă iei", meaning, roughly, "(you) won't take, won't take me".

Gary Brolsma first published his "Numa Numa Dance" on the Newgrounds site on December 12, 2004. Since then it has popped up on hundreds of other websites and blogs, and he has made appearances on ABC's Good Morning America, NBC's The Tonight Show and VH1's Best Week Ever.

Brolsma lives in Saddle Brook, New Jersey. Reportedly, he was not happy with his fame, although he happily created tweaked versions of the video after it became popular (see below). According to The New York Times, Brolsma has become an "unwilling and embarrassed Web celebrity". Brolsma has stopped taking phone calls from the media; he canceled an appearance on NBC's Today Show on February 17, 2005, and he did not cooperate with The New York Times for their February 26 article about him.

New York Times article (February 26, 2005) about Gary Brolsma and the Numa Numa dance.There are a number of other videos using the song, including several Japanese cartoons based on 2channel Shift JIS art and a LEGO dancing video but none have ever come close to the international cult-like following of Gary Brolsma's. One version even includes a sim from the computer game The Sims 2 dancing to the song.

The Japanese 2channel version actually preceded Gary Brolsma's video. It was one of, if not the original. In an interview, in answer to the question "What is the song in the video?" Gary responds: "The song was pretty random, I found it in another (I believe it was Japanese) flash animation with cartoon cats or something." The 2channel version may seem completely random, but the images and text are a series of puns based on interpreting the lyrics of the song as English or Japanese words that they sound like (for instance, in the first line, Alo = Arrow (or Hello), salut = saru [monkey], sunt eu = sugee [incredible], un = un [yes], haiduc = haidoku [to read], şi te rog = ji bero [tongue characters]), and "fericirea" = panchira (upskirt). Gary Brolsma continues this style of word-play in his "Numa Numa" video, in which someone super-imposed several pictures onto his dance routine, among them pictures of "feta cheese" during lyrics that would sound like such to an American listener and a LEGO representation of Bob Ross during the singer's words: "sunt eu Picasso" ("it's me, Picasso"). It is very popular even with many teenagers and is often sung by children at schools.

More Numa Numa Below:

The Return of Numa Numa
Numa on American Idol 
Numa Gone Wild